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Thursday, September 3, 2009

State's New Commercial To Debut Tonight

Via RedandWhiteForLife. I have my thoughts but I'd love to hear yours:


  1. Almost anything is a step in the right direction from the slogan, "We all go to NC State."

    I like that there is an emphasis on what the University does for the world. The examples were fine, but anyone who needs to be told what nanotechnology is probably doesn't care or won't hear enough in a television commercial to understand.

    The spokesman is somehow snarky, but I guess it could be worse. I'm glad he lost the bad puns from the last iteration. I suppose he is growing on me?

    There are lots on institutions that are proud of what they have done for medicine, space, and computers. "We have nanotechnology" or "NASA used our stuff" is kind of like boasting "Our Humanities department teaches classes on Shakespeare." I'd like to see something that highlights the strengths of NCSU's contributions in areas that few other schools have, like textiles and pulp & paper. How many schools have working nuclear reactors? (looks like 26, according to the DOE, so it's not that special.) I guess the hospital gown example counts for textiles, and too much emphasis on specialization runs the risk of pigeonholing the school in the public's mind.

    So it's not a disgrace, and it's an improvement on the recent past, but I'm not thrilled with it.

  2. Dude has a Chuck Norris looking beard, only it's red.

  3. Who is this advertisement targeting?

    Why does the speaker have a distinctly non-NC accent?

    Jeff - the ad does, however, speak to the strength of NCSU, which is Engineering. There was nothing in this ad about non-engineering endeavors.

  4. http://www.youtube.com/watch?v=YdDMrncAy4U

    Just kidding. Seems alright to me, but it bothers me that he is holding his belt buckle.

  5. Dane, any reference to The Critic is well appreciated. Thanks for chiming in.