Tip of the hat to Joe over at 850 The Buzz for snagging this.
Seriously, ESPN. What were you thinking? Were you reaching out to that crucial "18-35 hip hop opera fan" demographic? Working the failed American Idol contestant angle?
There's thinking outside the box. Then there's thinking outside the realm of sanity. You be the judge.
HOKIES!
Friday, March 14, 2008
ESPN: Marketing Geniuses
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